Peran Viral Marketing sebagai Strategi Pemasaran melalui Media Sosial Tiktok Persfektif Islam

Viral marketing is a marketing activity carried out via the internet, with virtual of mouth spreading information to the internet community. The reach of viral marketing is very wide to various countries with low costs. One of the internet marketing is through social media tiktok, because millennials spend a lot of time on tiktok, this is used by companies or businesses. This study uses qualitative research, with secondary data or previous research data relevant to this study. The purpose of this study is to determine the role of viral marketing as a social media marketing strategy for Tiktok from an Islamic perspective. The results of the study show that the viral marketing strategy as marketing is very effective because it is very minimal in cost and time, unlike other marketing. Viral marketing can also be done in Islam

POLITIK EKONOMI ZISWAF SEBAGAI KONTRAK SOSIAL JAMINAN KESEJAHTERAAN

In the Indonesian context, the political economy of Islam embodied in the form of government intervention, such as making the rules, get into the industry, initiating a movement, and others. Zakat, as a form of moral responsibility that is both ethical fardlu 'ain for every Muslim. If realized productively, it will be able to empower the social economy. Zakat is not merely consumptive consumable donations, but they can be used in the form of community development programs. Potential sources of Islamic philanthropy is Infak, Sadaqah and Waqf. It would be nice, if it is enabled philanthropy funds in the form of community empowerment through a million entrepreneurs, for example. More useful, and does not degrade Indonesia in the eyes of other nations. ZISWAF as a source of Islamic philanthropy should be utilized to achieve the welfare of the people. Government support in the form of political economy based on the principles of Islamic economics make progress and economic growth in the practice of Islam in Indonesia became rapidly

Implementation of E-Commerce in Improving Business Competitiveness in the Era of the Covid-19 Pandemic

This research focuses on the application of E-Commerce in increasing business competitiveness in the era of the Covid-19 pandemic. The purpose of this research is (1) to fnd out what E-Commerce is, (2) to find out how the implementation of E-Commerce in increasing business competitiveness in era of the Covid-19 pandemic. The research method used in this study is a descriptive qualitatively. The results of this study are the application of E-Commerce in the business world is needed by users of the latest technology such as the internet in facilitating business activities. Through the internet, business actors can easily communicate and correspond via email, chat, and others. Can produce products through advertising, introduce the company, and find new customers through the website. With the implementation of E-Commerce, it becomes market access in promoting the products it sells, increasing revenues that were previously declining to rising, helping communication between customers and sellers, and expanding the business

The Role of the Dompet Dhuafa Zakat Institution in Improving the Economy of the Dhuafa in Medan City

Through their field work program, namely consumptive zakat and productive zakat, the Dompet Dhuafa zakat institution distributes and distributes zakat for cash assistance, infaq, and alms. Consumptive zakat is channeled through zakat funds, which are used for educational, humanitarian, social, and health projects. Productive Zakat Money works in the field of economic utilization work programs, making good use of these funds by employing people who have talent but lack capital. The farmer partner program formed by the Dompet Dhuafa zakat institution is one type of productive zakat distributed by Dompet Dhuafa. Siraman village is located in the Pekalongan area. by having two fostered hamlets, each of which has potential but lacks the infrastructure necessary to develop. The purpose of the study was to examine the function of the Dompet Dhuafa zakat institution in strengthening the economy of the poor in Medan City

Pemanfaatan Digital Marketing oleh Pelaku UMKM Desa Melati 1 Kecamatan Perbaungan dalam Perspektif Ekonomi Islam

Pandangan mengenai digital marketing dalam konteks ekonomis Islam sebagai proses panjang maupun strategi yang efektif digunakan dalam berbagai konteks maupun kesejahteraan hingga kesepakatan bersama. Proses pemasaran digital ini mengandalkan syarat dan ketentuan dalam Islam. Beberapa kecanggihan teknologi yang memiliki korelasi dengan promosi juga harus mengacu pada nilai religious atau syariah sebagai contoh tidak boleh terdapat transaksi yang mengandung riba hingga adanya batasan pada tampilan di media sosial untuk menghindari judi (maisir) hingga berhubungan dengan tindakan jual beli produk yang bersifat haram atau dilarang dalam Islam. Proses pesatnya kecanggihan digital marketing ini sangat lekat kaitannya dengan kegiatan pencarian segmen pasar maupun kegiatan promosi yang dilakukan secara online. Beberapa jejaring atau media sosial sangat efisien untuk meningkatkan sarana promosi ini. Hal ini memberikan peluang bagi pemilik UMKM dalam menawarkan produknya secara online sekaligus memberikan deskripsi sebuah produk dengan berintegrasi pada kegiatan promosi di era digital. Penelitian ini bertujuan untuk memberikan penjelasan mengenai manfaat dari digital marketing terhadap adanya perkembangan UMKM yang terjadi di Desa Melati 1 Kecamatan Perbaungan serta memberikan pemaparan mengenai hal tersebut dengan prespektif ekonomi Islam sekaligus manfaat hal tersebut dilakukan di UMKM Desa Melati 1 Kecamatan Perbaungan. Metode penelitian yang dipergunakan adalah metode penelitian tipe kualitatif dengan menggunakan permodelan triangulasi serta menggunakan metode wawancara secara terstruktur sekaligus mendalam hingga melakukan observasi secara langsung pada pemilik UMKM yang teregistrasi di Kantor Lurah Desa Melati 1 Kecamatan Perbaungan. Hasil penelitian menunjukkan bahwa proses digital marketing menimbulkan manfaat yang positif bagi perkembangan UMKM di Desa Melati 1 Kecamatan Perbaungan serta dalam prespektif ekonomi Islam sendiri dapat diketahui bahwa digital marketing memberikan kemudahan bagi pemilik UMKM untuk menawarkan produknya di kalangan luas khususnya pada konsumen. Manfaat lainnya diimplementasikan dengan perluasan pangsa pasar yang secara Islam hal ini dinilai memiliki kesamaan dengan pemasaran yang dilakukan secara offline dengan syarat tidak diperbolehkan menyimpang dari syariah Islam

PENGARUH PEMANFAATAN APLIKASI SHOPEE DALAM MENINGKATKAN PENJUALAN HYUNBINA COLLECTION

Indonesia is one of the countries whose residents have started using the internet in conducting buying and selling business transactions, with the increasing number of internet users and online business transactions, a marketplace, Shopee, was born. Shopee is an online marketplace platform that is used to practice buying and selling goods actively and easily. The products offered by this application are very diverse, ranging from garments, cellphones, beauty products, electronics, sports instruments, medicines, home furnishings, office stationery to food and beverages. Shopee services are implemented in interactions between producers and consumers quickly, easily and precisely. The advantages of Shopee are not only online business transactions, but Shopee is also a source of employment which is quite large and easy to work on. The sales strategy carried out by Shopee is very good so that this makes sellers and buyers more comfortable in shopping. The Shopee application is very suitable to be used as a sales medium because the promotional features provided by Shopee are able to increase the seller's sales profit. From the explanation above, the Hyunbina Collection business has a marketing method to sell products to consumers, it is necessary to use the Shopee Marketplace Sales to increase sales of women's bags. Based on the background of these problems, the authors are interested in compiling a Final Project report with the title "The Effect of Utilizing the Shopee Application in Increasing Sales of Hyunbina Collection"

Effect of Online Purchase

The purpose of this research are to find out the effect of promotion on purchasing decisions in online stores and product quality's effect. The method used in this research is qualitative. Product quality is a product with ability to meet predetermined needs. Promotion is the activity of offering product to consumers. The purchasing decisions is a final result in buyer's determination. The result of this research shows that many people prefer to instead of shopping  at offline stores

Pemahaman UMKM terhadap Sumber Modal di Lembaga Keuangan Mikro Syariah

Islamic Microfinance Institutions (LKMS) mean bodies engaged in the financial sector based on Islamic teachings originating from the Qur'an and As Sunnah. Most of the financing for Islamic Microfinance Institutions is intended for the business sector, and has the ability to reach micro-enterprises. This study aims to analyze the awareness and perceptions of Micro and Small Enterprises (MSMEs) in Medan City regarding Capital Sources in Islamic Microfinance institutions. The method used in this study is descriptive quantitative using the Classical Assumption Test formula, namely Normity Test, Multicollinearity, heteroscedasticity . The results of this study indicate that in general the understanding of MSMEs in Medan City regarding sources of capital in Islamic Microfinance Institutions is still low. However, the perception is quite good that among MSME actors they still use Islamic financial institutions in business capital with research questionnaires that are distributed to several communities by answering questions from the questionnaire

Konsep Kewirausahaan dalam Persfektif Islam

Entrepreneurship in an Islamic perspective is an activity that has the goal of generating economic and social benefits and providing benefits to society. In Islam, entrepreneurship is considered a good deed and is encouraged to do so. Entrepreneurship in Islam must be carried out with ethical and moral principles recommended in religion, and not harm other people and must also be carried out in a responsible manner and make the best use of existing resources

Dampak Pendapatan di Bulan Suci Ramadan dalam Meningkatkan Penjualan (Studi Kasus Pedagang yang berjulanan di Pusat Pasar Medan)

This study aims to determine the positive impact for traders in the holy month of Ramadan. The holy month of Ramadan is a month full of blessings and glory, where Muslims compete to get quite a lot of rewards, and there are also many ways that can be done to get rewards in the holy month of Ramadan, one of which is about the economy. So the holy month of Ramadan is one way where people who have small businesses or trades have the opportunity to get materials because the needs needed by the community during the month of Ramadan until Eid are very high and the desire to fulfill all their needs is increasing, so people's interest in shopping Muslims are increasing and the income of small business owners is increasing. The data used in this study are primary data and secondary data. The research method used is a qualitative research method with a descriptive analysis approach. The results showed that sales income during the holy month of Ramadan at the Medan market center experienced a considerable increase due to the increasing needs of consumers who wanted to provide food, drinks, clothing and the need for supplies to welcome or celebrate Eid al-Fitr with their families and relatives. -Respectively, so the needs of consumers in the month of Ramadan until Eid al-Fitr are increasing so that sales income is also increasing